My first post-graduation project: a single-page marketing website for a friend’s neon box signage business in 2019. The brief was intentionally simple—no admin panel, fully static content—so we could focus on speed, clarity, and converting traffic from Google Ads into inquiries and orders.
Goals
- Drive leads/orders from paid campaigns with clear above-the-fold messaging and strong calls-to-action.
- Keep it fast & lightweight so visitors from ads see content instantly on mobile and desktop.
- Stay simple: static content without CMS to match the budget/timeline and reduce maintenance.
What I Delivered
- Single-page layout highlighting services, value props, and trust cues (contact details prominently displayed).
- Conversion-focused sections with concise copy and multiple CTAs aligned to the ad messaging.
- Mobile-first, responsive UI using Bootstrap to ensure a smooth experience across devices.
- Ad landing best practices: lightweight assets, clear headline/subheadline, and consistent offer framing for Google Ads traffic.
Tech & Approach
- Frontend: Bootstrap, HTML, CSS.
- Static build: no database or admin—simple hosting and near-zero maintenance.
- Performance-minded: minimized CSS/markup and optimized images for quick loads.
Outcome
A clean, fast landing page tailored to the advertising campaign, helping the business capture inquiries efficiently without operational overhead.
Status
Completed (2019)