A lightweight, campaign-only landing page used during the company’s anniversary period. The page invites dine-in customers to register for a birthday gift by submitting their details and a selfie while holding their receipt—designed primarily to support CRM growth and post-campaign engagement.
Goals
- Capture customer data (name, phone number, social media handles, address) for CRM and remarketing.
- Verify dine-in participation via a required photo upload (selfie + receipt).
- Keep it simple and fast so staff and customers can complete the flow in minutes.
Key Features
- Registration form: essential fields for contact & profiling (name, phone, social media, address).
- Receipt selfie upload: customers attach a photo holding their purchase receipt as proof.
- Consent & privacy notice: basic checkbox to acknowledge data usage for campaign/CRM purposes.
- Confirmation screen: clear “submitted” state with follow-up instructions.
Campaign Flow
- Dine-in customer visits the landing page during the anniversary window.
- Fills in contact details, uploads receipt selfie, and submits.
- Submission stored for CRM use and prize/gift processing according to marketing rules.
Notes
Eligibility and winner selection are handled by the restaurant’s internal campaign rules; the landing page focuses on data capture and basic verification via receipt photo.
Tech & Delivery
- Frontend: HTML/CSS for a clean, mobile-first experience.
- Backend: PHP for form handling and file uploads.
- Hosting: simple deployment with minimal maintenance, designed for time-boxed campaign use.
Status
Completed — used during the company’s birthday period to drive registrations and enrich the CRM database.